IMPRESS - THE NEXT GENERATION OF PERSONALIZED RECOMMENDATIONS

Relevant recommendations to consumers on any device, on any screen!

CONTENT RICH WORLD

With the convergence of the Internet, Mobile and TV, most customers are only aware of a fraction of your content. Their perception of your brand and what you offer comes from their very limited experience. Consumers need help to find relevant content, and it should be right at their fingertips.

TIME TO GET PERSONAL...
AND BECOME THE CHAMPION OF CONTENT MARKETING

Gravity’s IMPRESS recommendation engine captures viewer behavior in real-time, and models sophisticated preferences for each individual customer based on our award-winning, self-learning algorithms. Instead of categorizing users into basic, generalized groups, the product provides accurate, personal recommendations on all major IPTV, OTT and CATV platforms.

This provides you with immediate revenue growth. Plus, the consumer data collected and categorized by Gravity’s IMPRESS will make you a real champion of content marketing. Your creativity and our unbeaten analytics, exceed the capabilities of other recommendation engines and ensure you always understand what your customers will do the next. IMPRESS puts you in control of your next move. Empower your teams to use new, invaluable customer intelligence in any part of your organization such as channel marketing, customer retentions and package optimization.

  • Recommend, Search, Browse: IMPRESS supports a wide range of content discovery methods to support all devices and use-cases you want to work with.
  • Supports All Media Content: VOD, SVOD, linear TV, catch-up, music, product, ad.
  • Advanced Business Management: Set your own marketing campaigns and business rules. Use powerful A/B testing tools to help you decide what to recommend to your viewers and how to present it.
  • Reports and Analytics: Track how customers are using your service and measure the performance of your marketing campaigns in real-time.
  • Enriched Metadata: Use the built-in database and plugins to enrich the program metadata in your content management system (CMS) .
  • Social Network Integration: Integrating the behavior of friends from Facebook and Twitter is an excellent forecasting tool, to inform people of interesting content.
  • Ad Targeting: Picking and playing the most fitting advertisement from your ads inventory for each individual customer.